Nails inc are hoping to raise £50,000 for Breast Cancer Campaign – Tissue Bank, by releasing a new, limited edition nail polish called ‘pinkie pink’. £1 from each bottle (priced at £11) will be donated to the charity, which is a unique initiative which stores tissue samples donated by breast cancer patients from across the UK which are then available to scientists to study how and why breast cancer
develops and spreads, and to devise the best possible treatments. There is currently no other
large source of breast tissue available to scientists and doctors, like this one, anywhere in the
Pinkie Pink is a gorgeous, cool toned pink glitter polish which packs a lot of sparkle. Just two coats coated my whole nail in glitter. There are large flecks of glitter as well as tiny pieces of micro-glitter, ensuring there’s a whole lotta bling going on!
To try to raise awareness, nails inc and Breast Cancer Campaign are trying to create a social media storm by asking people to ‘paint their pinkie pink’ and send in their pictures with your pink pinkie showing (as below) – you can find out ways to send your photos here.
You can pre-order your pinkie pink from the nails inc website.
Will you be painting your pinkie pink? Tweet me your pics @Super_Gorgeous