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Nicki Minaj Pink Friday Launch

Yesterday marked the launch of Nicki Minaj‘s first ever fragrance – Pink Friday, which debuts exclusively at Selfridges. I was lucky enough to attend the launch breakfast yesterday morning, ahead of opening hours at Selfridges (which was very exciting in itself; I felt like Lady Loxley!)

We were greeted with strawberry smoothies, pink grapefruit juice, pink fruit salad, pink macaroons, and pastries with pink icing, and introduced to the perfume.

The fragrance itself is described as “an intoxicating floral musk”- Perfume buffs may like to know that the topnotes are Starfruit, Italian Mandarin and Boysenberry. Heartnotes are Lotus Flower and Jasmine Pearls, and the drydown is Vanilla, Caramelized Pear, Musk and Woods.

It’s sweet and floral but not overly-so in either department. Celebrity fragrances can sometimes be sickly and cheap smelling, so it was really nice to see (or, smell, rather) that that wasn’t the case at all – Pink Friday is refreshingly exotic and wearable. I am really fussy with fragrance but I will definitely wear mine.

Like everything else Nicki Minaj does – the bottle is mad, crazy, bold, loud and proud – a statuesque glass bottle depicting Nicki herself wearing a nameplate necklace, with a golden face complete with pink lipstick, and her trademark pink hair as the lid – making it somewhat of a collectors item.

To give something a little extra to her UK fans, Nicki also decided to launch a handmade clothing line for the perfume bottles (crazy but zany cool and oh, so Nicki!), ‘Couture by Nicki’. There are 4 different designs, with only 100 of each being made – 30 of which being in London Selfridges and are given free to customers buying a 100ml bottle of fragrance. Her fans (or Barbz as they are known) were very eager to be the first in the queue for when the doors opened yesterday morning to make sure they got one of the outfits – some even slept on the street the outside to ensure they were one of the lucky ones!

The designs are each inspired by Nicki’s outfits, which the Nicki models showed us yesterday morning…

Duchess of Pink was the outfit that went on sale yesterday – the first 30 Barbz rushed in to pick up their bounty. This one is the “master of sassy sweetness” – I love the little ice cream cone on her hat!

Whip it Like Minaj goes on sale today for the first 30 customers – this is for those that have a tough, chic side.

Starships Minaj “invites you to close your eyes and let the sparkling ride begin”! and will be on sale to the first 30 customers next Saturday. 
There is another outfit too, British Pink, which will be revealed on Tuesday by Nicki on Twitter. There was a little peep-hole to look through and I spied diamantes! 
Photo courtesy of Nicki Minaj Beauty

Here is my Nicki bottle in all her Whip It Like Minaj glory!

Pink Friday is available from Selfridges priced at £39 for 100ml, £29 for 50ml and £24 for 30ml.


  1. March 16, 2013 / 8:58 am

    This is such a funny concept for a fragrance! Love it! And lucky you going selfridges before opening I'm very jealous 🙂 really good post!


  2. March 19, 2013 / 6:38 am

    Thank you so much for this incredible post! These pictures are wonderful and so was the writing <3

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