Jo Malone London has had a bit of a transformation, thanks to the legendary stylist that is Judy Blame. He is responsible for pieces giving the ‘Look’ to the likes of Duran Duran, Boy George and Kylie Minogue… and now Jo Malone Regent Street!
One of Judy’s prominent pieces in his fashion work, are buttons – where the theme is carried into the store makeover, which will feature in the Regent Street boutique for the month of June. When customers purchase a 100ml Cologne of their choice, they are given the opportunity to customise their bottle with a sticker sheet designed by the man himself. Inspired by the pearly Kings and Queens, button stickers are given in the shapes of an anchor (for hope), and a heart (for charity). The cologne is then presented in an iconic Judy Blame keepsake box, tied together with a post-punk pin.
I had the pleasure of meeting Judy in the store yesterday, where I felt under immense pressure to use every single sticker on my sheet…. which I succeeded in doing. There’s something strangely therapeutic involved in stickering when there are no children around!
The limited edition offer is exclusive to the Regent Street boutique, Selfridges and www.jomalone.co.uk until the end of June.